M.Á.S.T. Market and Public Opinion Poll Company continuously runs personal interview based, nationally representative omnibus studies. Characteristic of these omnibus studies is that the questions of multiple Clients and topics are presented on one structured questionnaire. The omnibus thus provides a rapid, low cost solution of the consumer habits, attitudes, system of values, and concrete opinions on these topics. Pursuant to the research, the Client is provided with a cleaned database, spreadsheets of the data, and a brief summary of the research findings. These findings will be presented 10-14 days following the recording of the data.

Sample: (nationally representative)

Definitions

Sample size (persoms)

1000

Population (year)

18-65

Level of confidence (%)

95

P/Q ratio (%)

50/50

Sampling error (%)

±3,2

Sampling method: two tiers, stratified sample, random

Data collection: Face to face interview at the residence of the interviewee

Complimentary demographic, social and location variables:

gender,
age,
marital status,
level of schooling,
occupation,
number of household members,
per capita net income of household ,
cocial position of the household,
type of settlement,
region.

Our 2004 prices for omnibus research:

Type of question

1000 fős lakossági minta
(Ft+25% ÁFA)

Yes/No question

55900

Closed ended question
(up to 5 possible answers)
6-10
Over 10 possible answers


64700
70600
79400

Scale, classifying

82800

Ranking

97000

Open ended question

132000

Half opened half closed question

115000

Taking part in an ongoing omnibus research requires a minimum of 4 questions!

Contact:

Should you have any further questions regarding the omnibus research, please contact Kinga Tatai (mobile no: +36 (30) 201-8013) who will be glad to answer any and all of Your questions.