The quality assurance challenge of today's automotive firms with thousands of clients is not ISO, but the successful implementation of TQM. This is exactly why we offer our Clients distinctive research services requiring special samples to be taken for quality assurance. These are:

	monitoring consumer satisfaction, with customer satisfaction model tailored to our Client,
	monitoring customer service satisfaction, with service satisfaction model tailored to our Client,
	brand image and loyalty studies,
	buyer motivation and preference studies,
	consumer habit research,
	preliminary testing effectiveness of advertising and marketing campaigns,
	mystery shopping,
	analysis of internal corporate image.